RE/MAX names field house

By Geoff Lee

November 29, 2017 2:11 PM

RE/MAX will take over the naming rights to the north field house on Dec. 5. GEOFF LEE LLS PHOTO

The north field house of the Servus Sports Centre is not for sale.
RE/MAX is planning to have a set of company signs erected at the field house this week in advance of the official kick-off to its sponsorship of the facility.
“The signs actually go up on Dec. 1,” said Michael Dewing, office manager, RE/MAX of Lloydminster.
The RE/MAX Realtor name will be present on one large oval sign and two other smaller signs at both ends of the field house.
The Servus Sports Centre will host a grand re-opening on Dec. 5 welcoming RE/MAX as the new field house sponsor succeeding the lengthy term of Synergy Credit Union.
Dewing calls the partnership a long-term commitment that will keep the cost affordable for users by offsetting costs to city services.
He opted not to disclose the financial value of the partnership, but said it’s quite a large sum of money.
“Any sponsorship like this keeps the cost affordable for organized sports,” he said.
“We want to help keep the costs down for the users of the facility, not only the teams that use the field house, but the whole facility itself.”
Other components of the sports centre are also supported by corporate sponsorships such as the south field house supported by Mike’s Oilfield Services, the Agland Fitness Track, and the King’s Husky Playroom.
“We call it our social responsibility to give back to the community, so that’s what we’re doing with an initiative like this,” said Dewing.
Dewing said RE/MAX had been looking into providing some type of corporate sponsorship for some time.
“I actually thought we might end up doing something with the city in Bud Miller (All Seasons Park) or something like that, but this came our way,” he said.
He said the partnership all came together after they enlisted the services of Jill Kelly from Red Bicycle Communication.
“She was instrumental in securing that with the city as well—we’d certainly like to recognize her work on that,” said Dewing.
He said he personally attends extended family sporting activities at the sports centre and uses the walking track a lot.
“Even though it’s separate from the field house it’s still one of the same operating costs,” he said, in reference to the overall impact of the RE/MAX sponsorship.
“Even thought it’s corporate advertising, more importantly it’s our social responsibility to give back and keep the costs low for the patrons,” he said.
He added there are members of RE/MAX that use all surfaces including the ice rink, both field houses the fitness centre and even visit the farmers’ market.
The city issued a news release on the grand re-opening that will take place Tuesday at 11 a.m. with Mayor Gerald Aalbers expected to be part of the re-opening reception.
When it’s all over Dewing said, “We might break out into a floor hockey game or something.”

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