The Lloydminster M&M Food Market, located at 7303 44 Street, has just been awarded the Store of the Year Award. GEOFF LEE LLS PHOTO
The Lloydminster M&M Food Market has won what amounts to the Stanley Cup for national franchise owners with the Store of the Year Award.
Staff are continuing to celebrate after franchise owners Christine and Noel Macri were presented with a trophy in Toronto in September.
“This has been a really busy month for us, but we always do lots of staff incentives for our group,” said Christine on the last day of October.
“The staff here know they are part of this winning team, so we are always celebrating our wins.”
The Lloyd M&M Food Market was also one of 50 stores among about 330 in Canada to win a Club of Excellence Award, and an award as the top regional store representing Western Canada.
Last year, a store from Surrey British Columbia won it for the west in the inaugural year of the award.
The Lloyd store beat out all other regional contenders for the Store of the Year, with the Macris’ staff racking up a lot of points on the total scoring system.
“The biggest thing for us and why we won it is because of our service—that’s what sets up apart—our service and our staff,” said Christine.
“They really care about what the customers get and we appreciate our customers so much, and that’s what makes the difference.”
The Lloyd store also scored high for how well they adhered to M&M Food Market brand standards, sales targets and feedback from customer surveys on their shopping experiences.
Christine called winning the Store of the Year award “a great honour,” coming just over a year in their new location and flagship store at the Cornerstone Shopping Centre.
“We grew our business 12.5 per cent in the first year,” she said, noting the new location and a new branding strategy by corporate owner, Searchlight Capital Partners LP both played a role in their success.
“The location helped because we moved into a retail space,” said Christine.
She added the space of the store itself and the whole concept of people being able to shop themselves makes a huge difference.
“The new design of the store is a huge difference,” said Christine.
Searchlight Capital acquired the national chain three years ago to rebrand the stores with a renovated and revitalized concept to create a new shopping experience, with the Lloyd store as the new flagship model.
“All the stores are going to renovate and look like this eventually, but not as big as ours,” said Christine who points to the open counters to create a more interactive shopping experience.
“We’re not in charge of your shopping experience anymore; you’re in charge of it and that’s the biggest difference,” said Christine.
“The average sales have increased, the customer experience has been better—we get told that all the time —customers come in and they love the experience that they’re having.”
The look and concept invites customers to browse over 400 products promoted by a “Real Food for Real Life” catch phrase with staff acting as meal advisors.
“We can build an appetizer, main meal and dessert as opposed to one thing – they are getting an entire meal,” said Christine about her customers.
Christine said she and her husband have no plans to rest on their laurels or purchase a second franchise despite their quick path to success in the new store..
“This is our kind of flagship store; this is where we are going to put our focus and we want to stay here in Lloydminster and focus on the store doing another repeat win or just building our brand,” she said.